One of several new products debuting later this week.

Ford CEO Alan Mulally will reveal several new products, including the updated Fiesta, during an event in Amsterdam.

Hoping to reverse the company’s huge losses in Europe, Ford CEO Alan Mulally will pull the wraps off an assortment of new products later this week at the maker’s “Go Further” product preview.
Among the new and updated vehicles slated for unveiling at the Amsterdam event is the revised Ford Fiesta, the 3- and 5-door versions shown here. The subcompact will now share key styling cues seen on other recent Ford models, notably the distinctive trapezoidal grille from the all-new Ford Fusion debuting in the U.S. for 2013 – and which will be sold in Europe as the next-generation Mondeo.
“Fiesta has been one of the world’s best-loved small cars across five decades, and the sporty appeal of the last generation Fiesta inspired real passion among global compact car customers, contributing to its status as the world’s most successful small car,” said Martin Smith, Ford of Europe executive design director. “We had to keep that vital part of Fiesta’s make-up – but we also wanted to give it a more sophisticated look.”

Ford officials aren’t saying much about their plans for the next U.S. version of the Fiesta, though it’s expected to include at least one, if not both, of the hatchbacks in the line-up along with a more conventional sedan. Europeans are decidedly more hatch friendly than American drivers but there’s been a modest revival of 3- and 5-door designs in recent years reflecting both improved vehicles designs and the added functionality and flexibility hatchbacks offer.
Ford launched the Fiesta in Europe in 1976 but it wasn’t available in the U.S. during most of that time. It made a return two years ago reflecting the shift to smaller vehicles driven by rising American fuel prices.
Along with the visual update the European Fiesta scheduled for unveiling at the Go Further event will feature a number of new technologies, including the latest version of the voice-activated Sync infotainment system, the first European application of Ford’s MyKey technology and Active City Stop, a system designed to detect and stop if obstacles are detected during low-speed urban driving. Recent U.S. studies have found similar systems result in markedly lower collision rates and insurance claims.
The new version of the Fiesta will feature Ford’s latest EcoBoost powertrain, a turbocharged, 3-cylinder 1.0-liter package.
Europeans tend to view small cars differently than Americans, and that is reflected by the more upscale features on the Continental version of the subcompact which includes LED-based daytime running lamps.
The full range of Ford Fiesta variants will be revealed during the Paris Motor Show later this month.